It hasn’t even been a year since fans were up in arms over Dr. Marten’s and its use of dead celebrities in a footwear ad campaign, but it looks like we’re going to catch another glimpse of some ad exec’s “great idea”.

Converse is next in line to take a stab at reaping the bad-press-is-good-press wave that I’m sure will come with their new sneaker/dead musician campaign. For they too are planning on using Gen-X posterboy, Kurt Cobain to hock their footwear.

Hey Converse! If you haven’t written your public apology yet, you can always refer to Dr. Marten’s as a guide.

Ladies and gentlemen, the next attempt to milk the Cobain cow… (more…)

I took MOBY over to Steve Jones’ show for Indie 103. They sang the blues.

There was this really weird moment where the Mobester, Steve Jones and Steve Lilywhite (sp?) were going on about Eliot Spitzer when suddenly the curtain (door) to the tiny room opened and in came Daryl Hall. Totally weird!

I think that I’ve been out in the sun for too long…

Boot maker DR MARTENS are starting a new “forever” based ad campaign. They are further driving the point home by using dead rockers to illustrate things.

Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars – Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer – as Doc Martens endorsers. “We wanted to communicate that Dr. Martens boots are ‘made to last,’ ” explains writer Andrew Petch, “and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.” As for the legal implications of enlisting the support of this particular fab four from beyond the grave, Petch says the images have been cleared for use in the U.K. only, in an arrangement with Corbis, supplier of the original photographs, which have been enhanced by photographer Dimitri Daniloff and retoucher Christophe Huet.

Joe, Kurt, and Sid ads can be seen after the jump. (more…)