Rose Responds To Pepper’s Promise
posted by Bram on March 28th, 2008 in Guns N' Roses, Music
17 years in the making, GUNS N’ ROSES Chinese Democracy has been recorded, re-recorded, and almost coming out for so long that countless bands have formed, put records out, and broken up while Axl Rose and a revolving crew of musicians and producers work on the album.
Leave it to Dr. Pepper to come to the rescue. The company has issued a press release stating that if the album is released in 2008, they’ll give a free can of their soda to everyone in America. That’s 300 million cans of Dr. Pepper. Actually, make that 299,999,998 – the offer doesn’t extend to ex-axemen Slash and Buckethead (who’s more of a KFC kinda guy, anyway). While this sounds like a publicity stunt, that’s probably because it is – but a brilliant one.
Even though this could have been done ten years ago, when the album was only seven years in the making, the publicity that Dr. Pepper has gotten from the media (not to mention blogs that didn’t exist back in the ‘90s), has been huge. In fact, word even got back to Axl himself, who apparently has an appetite for ‘da soda. He released a statement stating that he was happy to have Dr. Pepper’s support, stating that since Buckethead played on the album, he would share his Dr. Pepper with him.
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Cool promotion. Taco Bell pioneered the ultimate promotion like this when that space station Mir fell into the pacific ocean maybe in 2001. They put that 10X10 foot raft out there and if the space station hit it, everyone in the US would get a free taco.
Honestly… we’d had a better shot at tacos…
Free Taco’s would be better than Free Dr. Pepper! Still a cool word of mouth marketing ploy by the Dr. Pepper people. Gotta give them credit. To be honest, I’d be more happy with a re-mastered Appetite for Destruction than a new album at this point. That album is in serious need of a “turn up the guitars”
I agree, free tacos and a re-mastered AFD would definietly prove to be a better gift.